Media Planning & Buying Media Strategy Social Media

DIGITAL MEDIA

Digital content is useless if it does not reach the right audience. We therefore make sure that our media plan is closely integrated with our community management and content creation process.

We put all our media effort in making sure that we utilize the right platforms to target the most relevant audiences, and constantly optimize and customize our communication to reach the best conversion rates. We target people based on a variety of demographic, interest & behavioral criteria including:

Language – Demographics – Handset/Device/Operator – Company/Industry/Position – Interests – Friends of selected audience – Similarity – Behavior/GPS location – site visitor – Keywords – Emails & Phone numbers…

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